Believe it or not, you are likely to be targeted by the medium or theory of a message. A theory is a set of related statements that seek to explain or predict behavior. After integration, the source of use could be interpersonal talking to a friend on a computer such as msn messenger. Next, convergance occurs and then there is a part of your conversation that becomes media. Most importantly of all is what type of theory you are targeted by and why.
The bullet theory is one of the first type that is a straight shot through to a viewer or audience. This theory presents a clear message Another is mixed flow theory where content is mixed and can have several outcomes. The mixed theory may affect you without ever even knowing it.
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